Owner's Biography Ed Cronin

Summary Profile:

Marketing executive with over twenty-five years of success in B2B product marketing, sales and product management. Strong balance of operational, financial and strategic expertise with multi-national corporations. A successful track record in creating brand equity as well as attracting and retaining key talent.

Experience:

Director of Marketing: Superior Essex Inc. Atlanta GA, 1998 to 2007.

Created marketing department in 1998 for this $3.0B manufacturer of copper and fiber optic cable. Responsible for all aspects of product marketing communications including brand management, advertising, internet marketing, co-op funding, customer incentive programs, trade shows and special events, fulfillment services, CRM implementation, annual report design, product catalog production, video development and technical writing.

Business Unit Manager: Superior Essex Inc. Atlanta GA, 1994 to 1998.

Introduced company to new market opportunity that generated annual revenue in excess of $14M within four years. Position required experience in sales management, marketing management, as well as skilled contract negotiating with both customers and vendors. Integral part of two acquisition teams in performing due diligence in purchasing two of company's competitors.

Prior to 1994, progressed in expanding areas of diversified responsibility with New England wire and cable manufacturers. The broadening positions that required increased managerial skills included Manufacturing Foreman, Shop Floor Control Supervisor, Customer Service Manager, Product Specialist, Product Manager, Eastern Regional Sales Manager and National Sales Manager.

Education:

Professional and Community Service: